Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company and is “exploring all possibilities.”

After Meghan Markle scrapped her American Riviera Orchard brand without selling a single pot of jam following trademark disputes about the name, it has now emerged that she could have similar problems once again having chosen a brand name that is already in use.

The Duchess of Sussex has faced immediate backlash over her rebranded lifestyle company 'As Ever', which shares its name with an existing clothing business. Meghan Markle was forced to abandon her initial project name 'American Riviera Orchard' due to trademark issues,