CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The Erie Moon Mammoths (also known as the Erie SeaWolves) are the product of a rebrand promotion from the "Last Week Tonight ...

Pre-order jerseys, hats and more cool Moon Mammoths merch!

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

HBO’s John Oliver, the host of Last Week Tonight, recently put out an offer to Minor League Baseball teams across the country ...

Two Nebraska college baseball standouts found themselves included in cable comedian John Oliver’s lead-up to an announcement ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...