The documentary comes as Amazon founder Jeff Bezos and other tech and media execs seemingly want to curry favor with Trump—and avoid his wrath. Sometimes, the medium is indeed the message. When the just-announced Melania Trump documentary comes out later this year,

Amazon has paid $40 million for a documentary of Melania Trump’s life story in Jeff Bezos’s latest attempt to ingratiate himself with the president-elect.

The film, billed by the company as a “behind the scenes” look at her life, started shooting in December and is slated for theatrical and streaming release this year.