Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

The Dallas Mavericks aren’t shy about showing off their newest star and No. 1 overall pick in the 2025 NBA Draft, Cooper ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 18-year-old first overall NBA draft pick shows off the look that will take the NBA by storm in the upcoming season.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

The Dallas Mavericks' future officially began when Cooper Flagg was taken with the top pick in the 2025 NBA Draft. The 18-year-old phenom, who dominated his freshman year at Duke ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

Jeremiah Smith is an Adidas athlete. Ohio State is a Nike school and has been since 2016. Despite the clash in brands, Smith ...