The Apple Watch Series 10 frequently gets discounted at Amazon, but it doesn't always drop to $299 — its record-low price. After sitting at $330, select colors of the Series 10 are now $100 off ahead of Prime Day. It's an excellent deal on our favorite smartwatch fitness tracker, especially if you're already deep in the Apple ecosystem.

The GPS, 42mm model of the Apple Watch Series 10 with the Sport Loop is available from Amazon at 25% off, ahead of the arrival of Prime Day next week.

Amazon Prime Day 2025 starts on Tuesday, July 8, but shoppers can already score early deals. We rounded up early Prime Day deals on Apple AirPods, Dyson vacuums, Coach bags, New Balance sneakers, and more coveted finds for up to 80 percent off.