A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to dudes is changing. "Our guy has evolved, society has evolved," Rob ...

This summer you can live like you’re in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes ...

Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way ...