Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

Meta's Q3 2024 revenue grew 19% YoY to $40.6 billion, driven by strong ad performance across Facebook, Instagram, and WhatsApp. Ad revenue reached $39.9 billion, increasing 19% YoY, boosted by ...

Starting December 16, 2025, Meta will begin adding AI chats to the behavioral data it gathers to further personalize its experiences and ad targeting. This move blurs the line between private ...