Super Bowl LI and those much-anticipated Super Bowl ads are just a few days away, but people still talk about the ad that many have called the greatest Super Bowl commercial of all time: Apple’s “1984 ...
The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...
Every year at this time, people talk about the most famous Super Bowl ad of them all, Apple's 1984 commercial that was based on George Orwell's grimly predictive novel, also named "1984." This spot, ...
The Super Bowl ad by Apple 30 years ago that helped usher in the big budget, blockbuster TV ad during the big game, almost got killed at its inception, recalled John Sculley, former Apple CEO, ...
In a recent interview with Forbes, former Chiat/Day ad executive Steve Hayden relays a number of interesting nuggets regarding the creation of Apple's now iconic "1984" commercial. First, and what ...
For all its faults, the National Football League does some things very well. Most of them are associated with marketing, at which it’s brilliant. And perhaps its most brilliant marketing stunt is to ...
A recent article in Slate accused Apple of creating both the best and worst Super Bowl ads of all time. While I think the author stretched the point of the “worst” ad, Apple’s iconic 1984 ad remains ...
The well-publicized and buzz-worthy “1984” ad featuring Sen. Hillary Rodham Clinton’s (D-N.Y.) visage on a giant screen was the product of someone who worked for Sen. Barack Obama (D-Ill.). But it won ...
Today is the anniversary of the national premiere of Apple's iconic "1984" ad. The minute-long ad, set in a dystopian world controlled by Big Brother, promoted the unveiling of Apple's Macintosh ...
This week marks the 30th anniversary of Apple’s classic “1984” Super Bowl ad, and a tweet sent by one of the ad’s creators seems to hint that Apple may have something planned for this year’s NFL ...
The irony could be effective indeed if Research in Motion's Super Bowl ad raps Apple with the same sort of "Big Brother" treatment that Apple threw at the PC-dominated world with one of the ...
Calum Russell is a film editor at Collider, helping the movies team deliver top-quality content every day of the week. As well as writing, Calum regularly writes features, lists and reviews on ...
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