The clean girl aesthetic has been alive and well. While it may have been called “no-makeup makeup” or “minimalism” in the mid-2000s and early 2010s, the core of the clean girl character never changed.
Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...
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