Aldi, a supermarket, invested in its mascot, Kevin the Carrot, over a six-year campaign to maximise its Christmas trade and make Aldi Britain's favourite Christmas advertising. Aldi: Kevin versus John ...

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Kevin the Carrot became an iconic holiday hero after his very first appearance in Aldi’s 2016 Christmas ad and since then, him and his veggie friends have gained fans across the country.

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This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

At Christmas, Aldi faced a unique challenge. The famously low prices that drove growth for most of the year were suddenly a weakness, with shoppers trading to mainstream supermarkets in an effort to ...

"at-above-post addthis_tool" data-url=" discounter Aldi is marking its 35th anniversary in the UK this year after it opened ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We are talking about Aldi’s now... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...