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Aldi is celebrating a major milestone in 2025 - 35 years since it opened its first UK store. We spoke to an Aldi insider to ...

Aldi started out with one store in the UK 35 years ago - with no Specialbuys, hand-written labels and a very different store ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

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Kevin the Carrot became an iconic holiday hero after his very first appearance in Aldi’s 2016 Christmas ad and since then, him and his veggie friends have gained fans across the country.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Aldi, a supermarket, invested in its mascot, Kevin the Carrot, over a six-year campaign to maximise its Christmas trade and make Aldi Britain's favourite Christmas advertising. Aldi: Kevin versus John ...

We are talking about Aldi’s now... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...