U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...
Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...
Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...
(Reuters) -Amazon.com said on Thursday it will increase the compensation to its Delivery Service Partners (DSP) through a $660 million investment over the next year.Amazon's package delivery is done ...
Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...
Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM. The ...
This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience's proprietary AI Audiences tool. It enables ...
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