Google unveiled a beta version of its “Privacy Sandbox” for Android Tuesday, part of a years-long effort to transform the business of the internet and make it ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

In February last year, Google announced a multi-year initiative to build the Privacy Sandbox on Android. Following a year of development, the initiative has now ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Privacy Sandbox on Android beta is limited to a small number of Android 13 ...

Last February, Google announced Privacy Sandbox on Android as a way to provide safer advertising techniques that preserve user privacy and keep the industry ...

Google is announcing the “Android Privacy Sandbox” today, a move the company says will be “a multi-year initiative” to introduce “more private advertising ...