Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...

Developers are coming to terms with another change in the license agreement for iPhone OS 4 that will ban third-party analytics apps from tracking and reporting tracking how users interact with ...

Apple has introduced a new way for developers for platforms like the iPhone to track their apps’ performance. It’s a new dashboard called peer group benchmarks that shows percentile data on how an app ...