Lorenzo Fruzza, Chief Design Officer at Havas London added ... that’s more like it.” Asda’s new brand identity and Summer campaign have been developed in partnership with Asda ...

After launching the new endline ‘That’s more like it’ last year, it was time for a new “design north star” to match, he explains. The Asda wordmark and bright green brand colour aren’t going anywhere, ...

and integrate footage of him into a film set in a UK store to get people back through ASDA's doors, fall back in love with the brand and spend money. In the much-loved Christmas film: Elf, Buddy’s ...