The re-brand, 'Just Essentials by Asda' launched in May 2022 to replace Asda's existing opening price point brands, Smart Price and Farm Stores. Now 18 months in market, the re-brand has experienced ...

Destiny worked with Asda’s innovation team to ensure the chips to chicken, to curry sauce ratio was just right Priced at just £4.22, the Chip Shop Curry Pizza is available now in-store at Asda’s pizza ...

As chip shop consultant for the project, Destiny worked with Asda’s innovation team to ensure the chips to chicken, to curry sauce ratio was just right Destiny Harold, AKA the iconic Chip Shop Diva, ...