You might also call this “sales-driven marketing” rather than marketing-driven sales — as in this type of plan, you’re letting the sales team dictate exactly who they want, sometimes even ...

The best way to reduce churn is to create a robust customer retention plan that both retains those all-important current customers and gives you a solid grounding to scale your business. Customer ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...