Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

B2C consumer internet businesses were very ... My understanding of B2B and B2C is as below: It does not require heavy marketing to begin. It helps to get immediate feedback and iterations.

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...