The fact that the B2B relationship is between ‘peers’ means that the language used can be more technical and professional, ...

My understanding of B2B and B2C is as below: It does not require heavy marketing to begin. It helps to get immediate feedback and iterations. Financial planning is easy. You know the ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Industry-focused marketing followed. That has changed — as was prominently ... In the sales jargon, it’s a pivot from B2B to B2C, and too few economic development strategies have updated their ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Marketing managers, including professionals shifting from B2C environments, seeking the proven tools and frameworks to create and execute strategic B2B marketing plans that support organizational ...