Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Less than a decade into his marketing and media career, Eric Morley joined forces with friend and co-founder Jeff Bentley to ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...

Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today announced the appointment of Christy Marble as Chief Marketing ...