Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

You might have heard of C2C, B2G, and B2B2C. But what about human to human marketing? When we started in 2012, we planned to build a B2C-based business. B2C consumer internet businesses were very ...

Dig deeper: The top 50 genAI use cases in marketing GenAI adoption follows these B2B and B2C distinctions. While both sectors use AI for content generation, personalization and automation ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...