Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

That means embracing digital marketing strategies, producing compelling narratives ... As more cities and states recognize the importance of a B2C strategy, the role of storytelling will only grow.

Marketing and selling to the right audience has never been easier: By tailoring digital ads to shoppers' demographic profiles and interests with precision unimaginable just a few decades ago, ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

in the digital realm Assess your organization's current marketing effectiveness Interpret a profit and loss statement to quantify the impact of marketing on the organization’s performance Module 2: ...

Suhasan brings more than 10 years of B2C digital product and program management expertise specializing in customer experience ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more ... with healthcare businesses and patients alike. Before digital technology and the internet, all B2B firms were limited ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...

Makeup industry favorite implements Klaviyo platform to transform customer insights and engagement, resulting in significant ...

NEW YORK CITY, March 07, 2025 (GLOBE NEWSWIRE) -- Marketing automation continues to shape B2C digital marketing ... and first-party data strategies. Klaviyo, established in 2012 by Andrew Bialecki and ...