Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI. The post 13 must-try B2B ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...

By reviewing your partners, you can also ensure standardization and fairness in pricing and marketing efforts. B2B channel conflict is natural. And although it has negative consequences for your ...

Artificial intelligence is no longer a futuristic vision—it’s the driving force behind business transformation today.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

This concise session delved into the critical aspects of understanding, aligning, and integrating channel partner marketing within the broader marketing strategies of B2B organizations. This session ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...