Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Respondents say their top priorities in the coming year to improve the results of their B2B influencer marketing strategy are audience targeting/segmentation and performance/ROI measurement. Some 56% ...

ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

B2B Marketing: Growth Strategies for Your Organization is ... to uncover customer needs and goals Translate customer information into actionable insights Develop market segmentation processes that ...

B2B tech marketing is shifting from a traditional ... brands will rely more on owned data for targeting and segmentation.

B2B e-commerce platforms operate ... With advanced user tagging and segmentation tools, EngageLab helps platforms deliver tailored marketing content based on customer behavior, preferences ...