In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

The research concluded: "Not only do emotions matter in B2B buying, but they actually matter ... audience segment attributes that are used in mindset segmentation: Through mindset segmentation, ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

B2B Marketing: Growth Strategies for Your Organization is ... to uncover customer needs and goals Translate customer information into actionable insights Develop market segmentation processes that ...

B2B tech marketing is shifting from a traditional ... brands will rely more on owned data for targeting and segmentation.

In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...

AI and automation revolutionize B2B lead generation, enabling precise targeting, personalized outreach, and scalable growth. Intent Amplify™ combines AI-driven strategies with automation to maximize ...

B2B e-commerce platforms operate ... With advanced user tagging and segmentation tools, EngageLab helps platforms deliver tailored marketing content based on customer behavior, preferences ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...