How Bayesian testing lets Google measure incrementality with $5,000

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.
Nature

Reliability Demonstration Testing and Bayesian Methods

The field of reliability demonstration testing has evolved to address the challenges inherent in validating the performance of complex systems under practical constraints. Traditional methods, often ...
JSTOR Daily

NETWORK AUTOCORRELATION MODELING: BAYESIAN TECHNIQUES FOR ESTIMATING AND TESTING MULTIPLE NETWORK AUTOCORRELATIONS

The network autocorrelation model has been the workhorse for estimating and testing the strength of theories of social influence in a network. In many network studies, different types of social ...
MrWeb

Slingwave Unveils Ad Testing and Optimization Platform

In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario ...
Forbes

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...
JSTOR Daily

Bayesian Additive Adaptive Basis Tensor Product Models for Modeling High Dimensional Surfaces: An Application to High-Throughput Toxicity Testing

Many modern datasets are sampled with error from complex high-dimensional surfaces. Methods such as tensor product splines or Gaussian processes are effective and ...
Drexel University

Department of Epidemiology and Biostatistics Dissertation Defense

From the Department of Epidemiology and Biostatistics at Dornsife, Dominique McDaniel, MS, will present "Principal Stratification and Bayesian Testing in Clinical Trials with Intercurrent Events." ...