Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Here are five such common segmentation mistakes, along with tips on how to avoid them. Mistake 1: Relying on the Obvious Too many companies get stuck in mainly looking at demographics, stated needs, ...

Psychographic segmentation can be done through surveys, interviews, or analyzing social media behavior. 3. Behavioral ...

Preetham Reddy Kaukuntla, a Lead Data Scientist, has spent years analyzing how behavioural insights can enhance engagement, retention, and personalization.

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.