Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

EXCLUSIVE: Niara Simon-Hollis has been promoted to head of marketing at Tastemade. In her new role, she will oversee the ...

Tapping into that same Zeitgeist — that of the Triumphant 90s for the United States, flush and fresh from the collapse of the ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

Emilie Mouquot tells Tim Healey why she believes advertisers that neglect brand will fail and why marketing success cannot be achieved by focusing solely on creating financial transactions.

“For brands, the holy grail is increasing your customer lifetime ... Pay said that the job now for iion – and other game ...

As brands seek more efficient ways to deliver personalized and high-performing ads, Alison.ai’s solutions are well-positioned ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

The Peninsula Hotels' first major brand campaign in a decade spotlights the stories of front-line staff in mini-documentaries ...

In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...