When that happens, many companies either further procrastinate their marketing or end up spinning their wheels in areas that don’t impact business results. Lesonsky: Is email still the most ...

Here are five tactics you can adopt in your business today. Related: Don't Sleep on Email Marketing — Here's Why It's Still ...

On the other hand, many (e-mail-marketing vendors in particular ... but for the purpose of making business decisions), it’s important to focus on two key areas: target and intent.