Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...

Colors influence how we perceive and interact with a digital product. They trigger emotional responses, set the tone, and ...

Beyond its association with St. Patrick’s Day, the color green can spark many positive emotions.“ Studies on the psychology ...

As today's potential customers continue to seek mindfulness and stress relief, there is no better time to elevate their user ...

In current best practice, functional advertisements tend to feature more pleasant, less arousing, and less dominant colors. Experiential advertisements tend to be more complex in their design. To ...

Designers at COLLECTIBLE Brussels 2025 tell us how emotion shapes the creative process of design and influences storytelling.