Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Differentiation is a basic business and marketing strategy, by which a company focuses on distinct differences in its offering to customers as the basis for establishing a competitive advantage. For ...

Differentiated business strategies are among the two basic types of competitive strategies companies can use to distinguish themselves in the market. The other general category of competitive ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

McCarter & English's venture capital & emerging growth group has received a Law Journal Dealmakers honor. What are some of your most satisfying successes of 2019, and why? 2019 was a record year for ...