More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing ...