The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...