Curata finds that "enlightened" marketers use a content marketing mix that consists of 25% curated content in addition to content they themselves create (65%) and content they syndicate (10%). Content ...

it's no secret that video has become a more and more significant piece of the content marketing mix. By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, ...

Matthew Lieberman is the CMO at PwC U.S. and an innovative executive at the crossroads of marketing, media and technology. As marketers, we know what buyers want: incredibly appealing content ...

Estée Lauder, the US-based cosmetics, skincare, and makeup company, has successfully retooled its approach to marketing mix modeling (MMM) so it captures the impact of influencer content. “Marketing ...

Christina Darling, Managing Director of Prime Mix Marketing Ltd, shared her excitement about the launch: “We’re thrilled to ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...