Curata finds that "enlightened" marketers use a content marketing mix that consists of 25% curated content in addition to content they themselves create (65%) and content they syndicate (10%). Content ...

it's no secret that video has become a more and more significant piece of the content marketing mix. By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Estée Lauder, the US-based cosmetics, skincare, and makeup company, has successfully retooled its approach to marketing mix modeling (MMM) so it captures the impact of influencer content. “Marketing ...