Ulta Promising review: "I have tried all kinds of mascara and keep coming back to this one. It applies well, lasts all day, ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...

Spring has sprung, making a beauty routine refresh inevitable. Here at InStyle, we're reaching for dewy cream blushes, ...

Rising tariffs on imports from China are impacting Bakersfield Beauty supply store prices and customer choices.

After taking over TikTok with her makeup tutorials, Mikayla Nogueira is launching Point of View Beauty. Here's what to expect ...

Achieve 2025's hottest makeup trend with these cherry red lipstick, eyeshadow, and blush must-have beauty products.

I've worked in the beauty industry for years, but I don't want my daughter to wear makeup. Products can damage her skin and ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Shoppers keep buying IT Cosmetics products over and over again. These reviews prove why it's such a staple for so many people. "By far, the best makeup I’ve ever worn. Feels very light but ...

Use the code " ABHINSIDER " at checkout to take 25% off sitewide with zero exclusions—woo! The limited-time deals event takes ...

L’Oréal Groupe has partnered with TruDiagnostic on research and development into longevity. The pair will look at the ...

Thompkins is also an avid skin care lover, and believes hydrating products are essential for creating a good base. If you’re ...