When analyzing raw data, cross tabulation - a table with columns and rows - helps marketers observe two or more variables simultaneously. Also known as contingency tables or cross tabs, cross ...

The term refers to contingency tables or crosstabs that are used to group variables together. These are data tables that display not just the results of a survey but also the results from subgroups.

This might sound like a rather sweeping and uncharitable statement to make, but it seems political surveyors and reporters of political surveys in India don’t do cross-tabbing. Reports of many ...