Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest customer segmentation analysis for a retail company. During ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across ...

These days, Segment CEO Peter Reinhardt can boast that his customer data infrastructure company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn't forgotten ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...

Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics The businesses that deliver the best experiences are the ones that know their customers well and use ...

Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Enables Organizations to Create Personalized, Timely, and Impactful ...