From beauty and fashion to wellness and technology, the rise of the D2C industry has been undeniable ... on customer behaviour. Some brands even create personalized video messages to make ...

India's D2C brands are increasingly establishing a presence in malls to boost customer engagement and create immersive shopping experiences. As per industry experts, mall environments provide ...

D2C brands must create a multi-step consumer journey, ensuring that every interaction—from packaging to social media—is consistent and meaningful. This approach is critical for brands looking ...

(Almost all fast fashion brands create weekly product lines as they cater to ‘52 micro-seasons’ per year.) Speaking about the challenges in this journey at Inc42’s D2C Summit, Yeramilli ...

The founders identified that many direct-to-consumer (D2C) brands failed to deliver ... and empowering consumers to make informed choices. The brand commits to transparency at every step, from ...

As the direct-to-consumer (D2C) landscape in India surges towards an impressive $60 billion by 2027, fueled by a staggering annual growth rate of 38%, brands are finding themselves at a crucial ...