Over the past 10 to 15 years, businesses have witnessed the rise of the “self-made” chief data analytics officer (CDAO), whose singular qualification was a willingness to delve deeply into data to ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

Manveer Singh Khanijoun, a business data analyst with Business Practices at the U.S. Army Engineering and Support Center, Huntsville, Alabama, navigates a Qlik Sense dashboard Aug. 28, 2019, as part ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

What are the different types of predictive modeling? Your email has been sent Predictive modeling is a type of data mining that is used in a variety of situations and industries. This process involves ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

In this special guest feature, Bagrat Safaryan, Co-Founder and CEO of Local Express, takes a close look at four areas where data analytics can have a significant impact for grocers. Local Express is a ...