2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic ...

Much has been said about the proliferation of data and how this has led to various emerging specialisms, such as data strategy, data engineering, data management, automation and data sciences. Each ...

Numbers don’t lie—but sometimes they can be made to fib. As anyone in business knows, one of the greatest sources of danger is a large, complex, convoluted collection of data. Massive datasets can be ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

Becoming a data-driven organization is more than just being able to measure the world and assigning figures to the phenomena we absorb. To truly benefit from the great progress we have made in data ...

Data Analytics Storytelling is the effective use of data visualizations and insights generated by data to drive a call to action. Mastering the art of data storytelling takes practice. In this ...