But today Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group profitability.” As a result the “business will be rebranded and ...

Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department store brand it bought out of administration three years ago. Boohoo said ...

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...