Decathlon is the third biggest sports company in the world, and today has announced a rebrand, created by brand consultancy Wolff Olins. The rebrand aims to take Decathlon from a French retailer ...

Then, in January, the Domyos Compact Run 100 joined the family, entering Decathlon’s line-up as a beginner-friendly option at ...

Sporting goods retailer Decathlon has teamed up with Pure Gym as part of the brands' shared ambition to provide customers ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, stories of ...

Sports Business - DECATHLON, one of the world's largest sports brands, is thrilled to announce a dynamic new partnership with ...

Sports brand Decathlon entered China in 2003. In September 2021, the brand will hold a brand renewal conference in Shanghai, hoping to deepen its position in the industry, renew its brand image, and ...

Decathlon, regularly cited as among French people’s favourite brands, employs around 100,000 people in 1,700 stores in more than 70 countries. Two French media outlets, Disclose and France 2 ...

Delhi: “It is important to create long-term brand loyalty, not just offer-driven loyalty,” said Sankar Chatterjee, CEO, Decathlon India, at The Economic Times Great India Retail Summit held in ...

Decathlon’s Quechua Folding Camping table, which seats six and comes complete with four stools, is one of the brand’s bestselling models, boasting thousands of positive reviews on the ...