Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

Age and gender fall under a wider type of segmentation known as demographic segmentation, which considers the characteristics of people. Businesses consider the demographics of the people to whom ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

His session will push sales professionals beyond surface-level database marketing and into the world of precise geo-targeting, demographic segmentation, and income-based digital strategies.

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has ...