When it comes to branding in times of crisis, the stakes are high. Saying nothing could make a company seem out of touch––but saying the wrong thing could cause weeks, months or even years of backlash ...

Using archetypes in brand design: Archetypes can be used to give a brand a unique personality, distinct from those of competitors, and attract certain kinds of customers. Each archetype has a unique ...

Tim Rundle stripped-back traditional furniture typologies to create this collection for Australian brand SP01, which pairs plush fabrics with exposed metal frames. The London-based industrial designer ...