But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must differ accordingly. Here are some of the key ...

But what about human to human marketing ... (B2B) and consumer (B2C) behaviour is a misleading dichotomy, to begin with. Today, we live in an economy where there is a thin line of difference ...

The researchers found that 58% of organizations across sectors and geographies have already implemented generative AI for marketing purposes or they are experimenting with using it. There is little ...

B2B marketing operates with a smaller ... s role less pronounced in these areas. The least difference between B2B and B2C adoption is in content use cases, while these genAI use cases show the ...

On the surface, there are stark differences between business-to-business marketing ... So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing ...