The segmentation in terms of business (B2B) and consumer (B2C) behaviour is a misleading dichotomy, to begin with. Today, we live in an economy where there is a thin line of difference between a ...

There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

the experiences they have with B2C brands affect their expectations for how B2B brands should treat them. I'm not denying there aren't significant differences between B2B and B2C businesses, but they ...