StamfordAdvocate

'The Alignment Factor': Market Alignment With Segmentation and Differentiation

This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled "The Alignment Factor." Check back in every Thursday for new installments.
The Business Journals

Creating a consumer segmentation that actually works

Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...
Business Wire

JDA Outlines Strategies for Achieving Maximum Customer and Enterprise Value Through Supply Chain Segmentation

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Increasing product and customer complexity, a diversified manufacturing landscape featuring a broad range of product categories, multiple channels and fulfillment ...
Multichannel Merchant

Using Segmentation as a Competitive Advantage

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, ...
Entrepreneur

‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation

Opinions expressed by Entrepreneur contributors are their own. This is the second in an exclusive series of articles from Total Alignment authors Riaz Khadem and Linda Khadem titled “The Alignment ...