Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

Address verification is often viewed simply as a practice that improves the accuracy of direct mail. However, it offers much more than that to the financial services industry that’s facing a number of ...

Experian is well-known in the data quality space. Their international address verification service allows businesses to not only verify but also enrich their customer database. This means that, in ...