The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing ...

Google has overhauled its DoubleClick ad-serving platform, promising that the newly-christened DoubleClick Digital Marketing product will allow ad agencies and media companies to control their ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits. The $3.1 billion acquisition, which finally closed last week upon ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!